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The information in this inaugural market research report will provide you with a snapshot of the people who work, live and play downtown. It will give you insight into the perceptions of the public and information about the developments that have generated increased traffic and significant re-investment in our downtown over the last several years. Ideally it will inspire you to take advantage of business opportunities in our city centre. This report is about helping you be part of building our downtown into a vibrant and thriving centre.
The research in this report has been compiled by the Downtown BIZ from other stakeholders like CentreVenture Development Corporation, The Forks North Portage Partnership and Destination Winnipeg, as well as from surveys and pedestrian counts the BIZ has undertaken in the last three years. It’s designed based on feedback from downtown retailers, realtors and stakeholders about how they think the BIZ can promote, sustain and stimulate business development in downtown.
 CLICK HERE TO DOWNLOAD THE ENTIRE TRENDS REPORT
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Who Comes Downtown
Find out who's coming to downtown Winnipeg and where they're coming from.
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Indoor Walkways
Downtown Winnipeg’s 2 kilometres of indoor walkways connect The Bay to Portage & Main and beyond, providing a year-round climate-controlled system that keeps downtown pedestrians warm and dry. Find out who and what's within!
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Work
Find out who's working downtown and who they're working for.
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Learn
Find out how many people are coming downtown to enhance their education and where they're going.
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Live
Find out who's living downtown and what they're paying.
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Play
While downtown is a great place to work and live, it also offers a wide array of fun and unique things to do that aren’t found anywhere else in the city. Hundreds of events take place downtown each year, attracting hundreds of thousands of people to the city centre to be entertained. While downtown, these visitors not only spend money at local businesses, but enjoy a positive downtown experience that will keep them coming back.
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Tourists
With over 2.7 million tourists visiting Winnipeg each year—many of whom stay downtown—visitors have a huge economic impact. Out-of-town Manitobans, who make up over 60% of visitors to Winnipeg, often come on day trips to shop and for errands and medical appointments.
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Transportation
Find out how easy it is to get to and around downtown Winnipeg.
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Downtown Pedestrian Counts
How many people pass by your business every day?
Downtown has the advantage of people. Thousands of people walk, ride and drive through downtown every day. The Downtown BIZ has recently undertaken several pedestrian counts to track the flow of people, beginning with downtown’s largest thoroughfare: Portage Avenue.
2006 Pedestrian Counts
2007 Pedestrian Counts
Click here for detailed 2007 pedestrian counts, or contact the Downtown BIZ at 958-4640.
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Downtown Winnipeg BIZ Member Research Survey
The Downtown BIZ regularly polls its members on delivery of programs, issues that are important for businesses, and attitudes about downtown. This is an important feedback mechanism used by Downtown BIZ to keep a finger on the pulse of its members. The last survey was conducted by Blacksheep Strategy in February, 2004, the results of which fed into the development of Downtown BIZ’s three-year Strategic Plan. It is now three years later and Downtown BIZ is once again looking for feedback from its members to help guide the development of the next three-year strategic plan. Blacksheep Strategy was once again engaged to conduct this tracking research, and did so in June, 2007.
OBJECTIVES:
The objectives of the membership survey were:
• To gain feedback from downtown businesses about BIZ programs, overall satisfaction with the Downtown BIZ, important issues, and attitudes about downtown Winnipeg;
• To use the feedback as a basis for the three-year Strategic Plan;
• To apply the results to make Downtown BIZ programs and advocacy stronger;
• To track progress and benchmark responses over time; and
• To gain a better understanding of attitudes of sub-groups within downtown businesses in order to better meet their needs and to determine strategic opportunities.
CLICK HERE TO VIEW THE SURVEY
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Resources
Information Sources:
CentreVenture Development Corporation
The Forks North Portage Partnership
Destination Winnipeg
City of Winnipeg
Winnipeg Transit
Winnipeg Parking Authority
Impark
FNP Parking
Institute of Urban Studies
Winnipeg REALTORS®
Avison Young Commercial Real Estate
NewWest Enterprise Property Group
CB Richard Ellis
Downtown Developers
Statistics Canada
Market Research gathered by the Downtown BIZ:
Pedestrian Counts (2005-2007)
Downtown Winnipeg Intercept Survey (2005)
City-wide Omnibus Survey by Probe Research
(2005 and 2007)
Downtown BIZ Member Surveys (2004 and 2007)
Downtown Winnipeg Major Retailers Survey (2005)
Doors Open Winnipeg Survey (2005)
THANKS TO OUR SPONSORS:
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